The attraction of a huge number of the consumer from coupon sites, such as GrabOn.in, can be hard to resist for local businesses. It offers incredible discounts to the customers which is usually more than half of the original price. The coupon sites have the potential to leverage the multifold of sales from both existing as well as new customers on a single day.
Having said that, you would be still doubtful if investing in such a deal-of-the-day service provider site is a good idea?
There is no denying the fact that online coupons are always a great deal for shoppers. They can purchase under huge discounts along with free shipping service. The deals and coupons you get on the website are reliable and trustworthy. When compared to others, they are better in updating with latest offers so that you save.
Let’s look at the coupon sites from the perspective of merchants. With GrabOn availing a cut of 50% from each voucher, the total expenditure on earning those sales can be a staggering fact from a retailer’s standpoint.
But when these retailers start gaining attention from people from different regions pertaining to branding and huge sales. Investing in such coupon sites then becomes quite nominal.
For instance, a start-up merchandise store plans to invest 1 crore on advertisement through TV and in return gets say 15% profit. But when the same company invests 25 lakhs in online promotions and gets the same percentage of profit then which one is a better option for branding?
Repeat Customers are key to Online Existence
This is one of the most crucial metrics to be considered. Retailers, who are doubtful in investing in coupon sites should understand the basic factor that strengthening customer loyalty is always a top priority for every small business owner. Once they are able to get new customers, they should then aim at retaining them by delivering the best possible services.
Coupon sites, which have managed to have their buyers redeem their vouchers are without a doubt reliable and trustworthy. The traffic you get through such sites is likely to use the GrabOn coupon once again. Thus, ensuring you have a repeat customer.
GrabOn uses some innovative yet proven marketing strategies to make sure it gives consistent business to the retailers.
Target Users
The economic buyers are a favorite for the coupon sites. They’re too cheap to pay full price and desperately grab a voucher instead. GrabOn does not rely on these customers. As such customers can only sustain as long as they’re offered drastic discounts.
This particular coupon site also targets those audiences who are obsessed with trying anything and buying anything. They treat such coupon sites as giant buffets, who offer them a myriad of options to choose from.
Apart from these types of customers, GrabOn also targets chocoholics, who’re addicted to extreme couponing. Most of these shoppers are NRIs, who are already acquainted with this trend. They just try to grab every single deal that is offered.
While GrabOn for consumers is already a big win, it is equally promising for retailers both popular and start-ups alike.
Some of the top events
Better Office: The brand shifted its office space to a better, bigger and with a beautiful office infrastructure.
Uber Partnership (Nov 7, 2015): Uber partenered with GrabOn to give Hot Air Balloon ride in Hyderabad. By paying Rs. 1,000, one could book a Uber cab both pick-up and drop and take up a ride on Hot air balloon.
Partnership with Kaizala (April, 2019): GrabOn partnered with Kaizala to provide better its customer engagement rates. The app also helped improve the offerings based on the customer feedbacks.
Very nice article. grabon.in is really a good site. keep it up.