Founders of rapidly evolving Consumer Packaged Goods (CPG) businesses face a huge challenge in driving toward profitability. To succeed, CPG businesses should have the right mix of marketing channels to achieve their objectives in addition to having a unique product. Some of the top reasons why the present marketing efforts are not bringing results –
- Unclear brand identity
- Poor customer engagement
- Sole channel dependence
- Misaligned expectations
- Insufficient audience insight
- No defined strategy
- Measurement tool deficiency
If the business struggles with marketing with the current team, there is an inexpensive solution. Companies can hire experienced CMOs to drive their business forward. However, a CMO might come at a huge price that small businesses might not be able to afford.
Rose Hamilton has extensive experience and success with leading consumer brands. One could hire her as a fractional CMO for a partnership-centric approach at a fraction of the cost. She can help transform tactical challenges into important milestones, guiding brands toward success.
The Role of a Fractional CMO
A fractional chief marketing officer (CMO) is a marketing executive who works and functions like a CMO. However, they are not hired for a full-time role and or do not require any perks but just a monthly fee. They have all the expertise in their quiver, like speed, knowledge, and experience to lead mid-size marketing teams to take a company from any stage to profitability. A Fractional CMO can work for more than one organization at a time.
A lot of organizations in the US are benefiting from hiring part-time CMOs. They can hire them instantly, avoid incurring a high cost, and get away from the risk of searching for the perfect candidates as per their budget. They are also avoiding the training and ‘ramp-up time’ it takes for in-house CMOs.
Rose Hamilton from Compass Rose Ventures is a perfect fit for people looking to hire a part-time CMO immediately. She brings over two decades of marketing expertise in the CPG industry to the table. Her approach is first to understand the core customers and financial health, then work on the growth strategy to help break down the complexities of market expansion. She might not be the correct person to hire if you are looking for temporary fixes.
Success Stories
Revitalizing a Beauty Brand for Explosive Growth
With Rose Hamilton on board, a beauty brand was able to redefine its marketing and sales strategy. It experienced 100% growth within a single year. This turnaround story proves the effectiveness of aligning brand messaging with consumer expectations. The reorganization led to raising a big investment for the brand, setting the stage for it to scale operations and impact.
Transforming a Vitamins & Supplements Brand
A vitamin and supplement brand in the US faced the herculean task of merging its B2B and direct-to-consumer (DTC) cultures. With the help of Compass Rose Venture, the brand successfully created a go-to-market plan. This led to the expansion of the products into new channels. The strategic alignment provided the padded support to the brand’s positioning and enabled it to secure crucial funding for further growth. The business success shows how a unified brand strategy across multiple channels helps to take a brand to the next level.
The Compass Rose Ventures Advantage
Compass Rose Ventures, under Rose Hamilton, extends its support beyond traditional fractional CMO roles. The company creates a collaborative environment with its clients. Rose Hamilton also brings in a team of marketing professionals with strict monthly targets that help a brand steer its growth if its in-house teams or agency needs help to put the company in the short term. This hands-on approach enables the creation of personalized, strategic growth plans, ensuring a made-to-measure path to success.
The Future of Brand Growth
The brand growth is increasingly driven by digital innovation and changing consumer expectations. Rose Hamilton’s vision for Compass Rose Ventures integrates these dynamics on an omnichannel approach to reach consumers wherever they are. Using data analytics to understand consumer behavior, Rose can clearly forecast a future growth path with personalized customer journeys and successful marketing strategies. This approach ensures that brands can navigate the complexities of today’s market and are assured of future success.
