10 Best Online Shopping Sites in India in 2023

The Indian online shopping scenario is gaining momentum rapidly, with many eCommerce companies emerging triumphant within a short period. With the number of internet users in India growing dramatically in 2021 to reach 784.59 million, online shopping remains their favorite activity.

Availability of excellent discounts and lack of time are the key factors behind the success of online shopping sites in India. Based on the reports by Grant Thornton, the online shopping market is expected to grow from a mere US$38.5 billion in 2017 to US$200 billion by the year 2026.

The Indian online shopping market has over 19000 online players, making it difficult for buyers to choose the best among them. These online companies range from all-product sellers to specific product niche sellers. This is why we decided to curate a list of the 10 best online shopping sites based on their size, services, resources, and online traffic to make online shoppers’ jobs more manageable.

List of 10 Best Online Shopping Sites in India

1. Amazon.in

Amazon LogoAmazon has a vital role in altering the landscape of the Indian online shopping market, which has made it the No.1 player in this segment. This shopping portal sells a wide range of products, such as sportswear, apparel, fitness equipment, home appliances, electronics, toys, and other household items.

Online shoppers can subscribe to their Amazon Prime Membership to enjoy benefits like same-day delivery, free shipping, extra discounts, and more. Most Indian online shoppers await the Amazon Great Indian Sale, which is a top-selling event held each year during the season of Navaratri and Diwali. No wonder Amazon remains the widely used online shopping platform in India.

  • No. of site visitors: More than 339.2M
  • Country Rank: 8th
  • No. of Amazon App downloads: Over 500 Million+ downloads

2. Flipkart.com

Flipkart LogoFrom grocery, daily needs, electronics, plastic items, fashion, cosmetics, furniture, sports equipment, and clothing to kitchen appliances, Flipkart offers them all. This shopping site emerged as the 2nd winner in the Indian online shopping scenario with huge discounts, festival offers, different payment options, and timely delivery.

Their Big Billion Days Sale is highly popular among online shoppers, as they can avail of several cashback offers and extra discounts even on the most expensive items by top brands.

  • No. of site visitors: 199.5 M
  • Country Rank: 14th
  • No. of App downloads: 100 Million+ downloads

3. Myntra.com

Myntra LogoIt is no wonder that when fashionistas think of shopping for trendy clothes or ethnic apparel, Myntra is the first name that crosses their minds. Rigorous advertising and periodic sales events on a high scale are the driving factors behind this online shopping portal’s success.
They have several payment methods, easy return and exchange policies, and prompt delivery services. Myntra customers can benefit from their special reward program to save more while shopping by redeeming the customer points to earn rewards and discounts.

  • No. of site visitors: 73 M
  • Country Rank: 32
  • No. of App downloads: 100 Million+ downloads

4. Makemytrip.com

Makemytrip LogoThis Gurgaon-based Indian company emerged as an online travel booking portal in 2000 and specialized in providing services like flight, train, and bus ticket booking, hotel reservations, holiday packages to popular destinations in the world, festival travel bundles, and family or corporate travel packages.

It is no surprise that this online company has won several awards as the best travel site in India. This Indian online shopping site works across 65 locations and owns around 25% of the market share in the hotel booking niche. They are MMT Tuesday offer and MMT Summer Sale days are worth waiting for to grab the best travel deals to the most popular destinations.

  • No. of site visitors: 46.6 M
  • Country Rank: 75
  • No. of App downloads: 50 Million+

5. Meesho.com

Meesho LogoMeesho, the popular online reseller portal, made it big quickly after its inception. Established in 2015, this online reselling platform aims to connect manufacturers with resellers directly. Lowest prices, user-friendly app design, user reviews, and good reseller margin has helped it achieve massive success and gain popularity among resellers and customers.

Quick checkouts, safe monetary transactions, timely delivery, and broad product category are its selling points. It is the trusted online platform of over 2.6 M Indian resellers of all ages. This online shopping app enables resellers to choose products from any specific category and list them on various social media platforms to attract the attention of buyers.

  • No. of site visitors: 37.9 M
  • Country Rank: 78
  • No. of App downloads: 100 Million+

6. Ajio.com

Ajio LogoReliance Industries established this online portal for selling high-end women’s fashion in 2016. This shopping portal offers the most extensive collection of up-scale labels for fashionistas. Their merchandise comprises Indie wear, ethnic clothes, and international apparel for female buyers of all ages.

Ajio houses more than 200 regional and international brands selling products like fashion jewelry, shoes, dresses, and accessories. Ajio portal also sells electronic accessories and smartphones, which makes it a popular shopping portal in this list. Their kid’s Flash Sale, Big Sale Day, and Ajio Clearance Sale events are popular among their regular customers.

  • No. of site visitors: 38.7 M
  • Country Rank: 79
  • No. of App downloads: 100 Million+

7. Croma.com

Cromo LogoFounded in 2006, Croma by Tata Group began as a distinct large online retail platform selling electronics and gadgets from numerous brands. It has more than 6000 products by 200 brands across 150 plus stores in over 40 cities. Later, Croma’s online platform launched products under their label at an affordable range to cater to the needs of the customers with a budget.

  • No. of site visitors: 20.1 M

8. Goibibo.com

Goibibo LogoEstablished in 2009, Goibibo grew stunningly to become the country’s most significant air and hotel aggregator. The company is famous for offering reliable travel experiences to people who love traveling worldwide.

Ranked the first travel app in India, Goibibo provides amazing deals for booking flight and train tickets. One can find updated information about the available trains, flights, and hotels. International and domestic travelers can immensely benefit from the Gocash cashback offers in their app.

  • No. of site visitors: 17.8 M
  • Country Rank: 202
  • No. of App downloads: 50 Million+

9. Jiomart.com

Jiomart LogoBe it personal care, daily use, grocery items, household cleaning, baby care products, pet foods, fresh vegetables, or fruits, you can find them all at Jiomart. This online shopping portal by Reliance group 2019 has been serving 200 major Indian cities. Jiomart app specializes in selling frozen products, footwear, fashion, and accessories from top brands.

  • No. of site visitors: 17 M
  • Country Rank: 155
  • No. of App downloads: Over 10,000,000 downloads

10. Snapdeal.com

Snapdeal LogoSnapdeal is a popular online shopping site catering to varied customer demands in various categories. The concept of establishing this shopping portal is to deliver products to buyers at much less rates through Snapdeal coupons and offers. You can also find the best deals for home décor, baby care, footwear, restaurants, apparel, salons, and spas in any specific city.

Following the marketplace business model, this online portal connects the local manufacturers and vendors with their customers through their product catalog. Their half-price store is the perfect choice for buying more products at discounted rates.

  • No. of site visitors: 13.9 M
  • Country Rank: 280
  • No. of App downloads: 50 Million+

With this, our list of top 10 online shopping sites in India ends. Our carefully curated list comprises of some of the best shopping portals that specialize in selling a variety of products by regional and international brands in different categories. All these shopping sites have multiple payment methods, safe transactions, and prompt delivery services. So, next time shop more and save more at these online shopping portals listed above.

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